Summary
Storyteller, marketer, and content creator with over a decade of experience in print journalism, digital and social media, blogging, and podcasting. Experience writing content and developing campaigns for brands such as Ansible, Bing, Chrysler Group, Samsung, and Carlson Rezidor Hotel Group. Brings unique, entertaining ideas and "yes and..." mentality that encourages creativity to thrive in brainstorms and other forms of teamwork.
Experience
Social Media Manager
Discover Durham
July 2017 - present | Durham, NC
Creating content that helps Discover Durham reach record engagement numbers across Facebook, Instagram, and Twitter (often twice the engagement rate of the industry average)
Facilitating public art projects that encourage social sharing
Developing content that is recognized by local and national publications and websites
Monitoring social media accounts and engaging with followers
Podcast Host and Producer
Westworld: The Podcast
August 2016 - present | Durham, NC
Create weekly podcast listened to by fans in over 70 countries
Utilize targeted social media advertising to boost audience and reach by thousands of listeners
Edit audio files into an entertaining podcast format
Writer
New Kind
August 2015 - March 2017 | Raleigh, NC
Assist with the development of brand story, voice, and content strategy for our clients
Conducted comprehensive brand research to assist with the development of story and strategy
Facilitate company blog ensuring content is interesting, timely, and consistent
Copywriter
Pace
August 2014 - July 2015 | Greensboro, NC
Composed engaging print, digital, and social copy for a variety of brands
Facilitated company blog resulting in record-high content output and website traffic
Assisted with video production for Fortune 500 clients Southwest: The Magazine and AAA
Collaborated in strategizing and ideation for client programs
Assisting in the development of the agency's new social media team
Creating new social extensions for existing promotions
Copywriter
Ignite Social Media
September 2010 – August 2014 | Cary, NC
Composed engaging social media copy for Fortune 500 companies such as Samsung and Chrysler
Assisted with strategy to create engaging social media campaigns
2014 Ignite Social Media Blogger of the Year – generated leads through weekly blog posts
Voluntarily conducted group and one-on-one learning sessions on topics from agency blogging best practices to utilizing social media on an individual level
Fostered team collaboration through internal video production
Comedian
Independent
February 2008 – Present | North Carolina
4 years of improv experience at DSI Comedy Theater performing regularly with three teams
5 years of stand-up experience including writing and developing original material and performance
Head Blogger
Queen City Comedy
May 2010 – July 2011 | Charlotte, NC
Produced, directed, shot, and edited original short films
Interviewed professional stand-up comedians
Marketing Intern
Charlotte Checkers
August 2009 – August 2010 | Charlotte, NC
Developed and maintained social networking sites (Facebook/Twitter) including graphic design
Created and executed a Facebook promotion that acquired over 10,000 fans and generated over 1,000 leads for the Ticket Sales Department
Manager
UNC Athletics
October 2007 – May 2009 | Chapel Hill, NC
Aided Women's Lacrosse coaching staff in facilitating practice during the 2008-2009 season including the university's first visit to the National Championship Final
Tracked statistics for team progress reports and aided with game day operations for both Women's Lacrosse and Men's JV Basketball
Sports Writer and Photographer
The Daily Tar Heel
August 2005 – May 2007 (1 year 10 months)Chapel Hill, NC
Interviewed athletes and reported from sporting events and functions
Photographed people and events in the community
Languages
Spanish | Limited working proficiency
Skills
Facebook, Twitter, Instagram
Blogging
Social Media
Digital Media
Public Speaking
Video Production
Social Networking
Social Media Marketing
Email Marketing
Editing
Education
University of North Carolina at Chapel Hill
BA, Exercise and Sport Science with a Concentration in Sports Marketing
2005 – 2009