Summary

Storyteller, marketer, and content creator with over a decade of experience in print journalism, digital and social media, blogging, and podcasting. Experience writing content and developing campaigns for brands such as Ansible, Bing, Chrysler Group, Samsung, and Carlson Rezidor Hotel Group. Brings unique, entertaining ideas and "yes and..." mentality that encourages creativity to thrive in brainstorms and other forms of teamwork.

Experience

Social Media Manager

Discover Durham

July 2017 - present | Durham, NC

  • Creating content that helps Discover Durham reach record engagement numbers across Facebook, Instagram, and Twitter (often twice the engagement rate of the industry average)

  • Facilitating public art projects that encourage social sharing

  • Developing content that is recognized by local and national publications and websites

  • Monitoring social media accounts and engaging with followers

Podcast Host and Producer

Westworld: The Podcast

August 2016 - present | Durham, NC

  • Create weekly podcast listened to by fans in over 70 countries

  • Utilize targeted social media advertising to boost audience and reach by thousands of listeners

  • Edit audio files into an entertaining podcast format

Writer

New Kind

August 2015 - March 2017 | Raleigh, NC

  • Assist with the development of brand story, voice, and content strategy for our clients

  • Conducted comprehensive brand research to assist with the development of story and strategy

  • Facilitate company blog ensuring content is interesting, timely, and consistent

Copywriter

Pace

August 2014 - July 2015 | Greensboro, NC

  • Composed engaging print, digital, and social copy for a variety of brands

  • Facilitated company blog resulting in record-high content output and website traffic

  • Assisted with video production for Fortune 500 clients Southwest: The Magazine and AAA

  • Collaborated in strategizing and ideation for client programs

  • Assisting in the development of the agency's new social media team

  • Creating new social extensions for existing promotions

Copywriter

Ignite Social Media

September 2010 – August 2014 | Cary, NC

  • Composed engaging social media copy for Fortune 500 companies such as Samsung and Chrysler

  • Assisted with strategy to create engaging social media campaigns

  • 2014 Ignite Social Media Blogger of the Year – generated leads through weekly blog posts

  • Voluntarily conducted group and one-on-one learning sessions on topics from agency blogging best practices to utilizing social media on an individual level

  • Fostered team collaboration through internal video production

Comedian

Independent

February 2008 – Present | North Carolina

  • 4 years of improv experience at DSI Comedy Theater performing regularly with three teams

  • 5 years of stand-up experience including writing and developing original material and performance

Head Blogger

Queen City Comedy

May 2010 – July 2011 | Charlotte, NC

  • Produced, directed, shot, and edited original short films

  • Interviewed professional stand-up comedians

Marketing Intern

Charlotte Checkers

August 2009 – August 2010 | Charlotte, NC

  • Developed and maintained social networking sites (Facebook/Twitter) including graphic design

  • Created and executed a Facebook promotion that acquired over 10,000 fans and generated over 1,000 leads for the Ticket Sales Department

Manager

UNC Athletics

October 2007 – May 2009 | Chapel Hill, NC

  • Aided Women's Lacrosse coaching staff in facilitating practice during the 2008-2009 season including the university's first visit to the National Championship Final

  • Tracked statistics for team progress reports and aided with game day operations for both Women's Lacrosse and Men's JV Basketball

Sports Writer and Photographer

The Daily Tar Heel

August 2005 – May 2007 (1 year 10 months)Chapel Hill, NC

  • Interviewed athletes and reported from sporting events and functions

  • Photographed people and events in the community

Languages

Spanish | Limited working proficiency

Skills

  • Facebook, Twitter, Instagram

  • Blogging

  • Social Media

  • Digital Media

  • Public Speaking

  • Video Production

  • Social Networking

  • Social Media Marketing

  • Email Marketing

  • Editing

Education

University of North Carolina at Chapel Hill

BA, Exercise and Sport Science with a Concentration in Sports Marketing

2005 – 2009